Luke Peters On The Hard Part of Digital Transformation is Organizational Change

Luke is the President/CEO at Retail Band, where he aims to help businesses sell appliances through online channels and allow their market to grow and expand. He has extensive product development and entrepreneurial experience.

Luke and his team are especially adept at creating product launch strategies at a wide variety of ecommerce sites.

We will get an understanding of Luke’s approaches to managing organizational change in his digital businesses.